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    星韻地理網自媒體

    2014-8-29 01:24| 發布者: 天空之城| 查看: 1289| 評論: 1|原作者: geonet

    摘要: 自媒體(外文名:We Media)又稱“公民媒體”或“個人媒體”,是指私人化、平民化、普泛化、自主化的傳播者,以現代化、電子化的手段,向不特定的大多數或者特定的單個人傳遞規范性及非規范性信息的新媒體的總稱。自媒 ...

     

    媒體(外文名:We Media)又稱“公民媒體”或“個人媒體”,是指私人化、平民化、普泛化、自主化的傳播者,以現代化、電子化的手段,向不特定的大多數或者特定的單個人傳遞規范性及非規范性信息的新媒體的總稱。自媒體平臺包括:博客微博微信論壇/BBS網絡社區自媒體平臺包括但不限于個人微博、個人日志、個人主頁等,其中最有代表性的托管平臺是美國的FacebookTwitter,中國的QQ空間新浪微博騰訊微博、微信朋友圈微信公眾平臺人人網百度貼吧皮皮精靈等。

    內容絕對是自媒體運營者的核心。自媒體將自己的信息、價值、理念傳播出去,靠的是內容,而文字、視頻、音頻等介質均為載體,視頻、音頻介質上,自媒體在2014年已經取得了很大的突破,內容是根本。
    微信公眾號為例,微信公眾號內容的來源一般有幾個方面:第一,通過多方信息的整理、加工(類似于信息搬運工)后,融合自己的觀點、想法等,將外部的信息變成自己的內容;第二,通過采訪、參會的形式,對外部信息的獲取后,整理成自己的內容;第三,廣泛的閱讀量以及自己通過實際操作經驗沉淀下來的內容整理后形成自己風格的內容
    微信公眾號雖然有了自己的內容,但是若沒有一個好的傳播渠道,那么就成了“啞巴”,用戶就聽不到“聲音”。渠道和自媒體人是共生關系,而不是競爭關系。所幸我們所處在的互聯網平臺是相對開放的平臺,只要內容足夠好,微信平臺都是“開放”的。微信自身是封閉的,所以想要依靠它去傳播,必須依靠用戶以及自身的關系網以及渠道。
    內容的影響力可以從多個方面去體現,粉絲量、粉絲活躍度、評論量等都可以作為參數(僅能作為參數),而哪些人在看,這個要從微信公眾號內容傳播的渠道去發現和觀察,對看的人會產生什么影響,這個還是得看內容本身,就像很多用戶喜歡看“深喉”、爆料一樣,你天天發“文章”,肯定是影響著熱愛“文章”的一群人。

     

     星韻地理網登陸搜狐新聞客戶端http://www.hnrsksw.com/forum.php?mod=viewthread&tid=10299

     

     
    星韻地理網新浪微博http://weibo.com/u/2003524517
     
     
     
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